If you have ever considered starting your own business you’ll know the first problem all business owners face is getting your product or service recognised by the public. It doesn’t matter how much value you can provide, or how much enthusiasm you have for your brand, if no one knows you’re out there you won’t make any impact on the marketplace.
However, with a little pre-planning you can get your enterprise up and running in no time. Not every business needs the same approach to advertisement, but there are some general sales methods which should do well in almost any industry. Let’s take a look at a few tries and tested ways to get your company the exposure it needs to succeed:
Search Engine Optimisation – If you don’t have a web presence you’d best get one quick. It’s not an expensive outlay and once live a company website will advertise 24 hours a day, every day. Sometimes it’s better to hire a professional web designer to create a slick functional site, but even this cost is not necessarily an expensive one.
However, just having a website may not be enough. There are millions of websites out there and yours can easily get lost in the crowd. To make your company stand out it’s a good idea to hire an SEO company to enhance your web presence and fine tune your sales strategy. An SEO specialist will improve your rankings on searches and make your business a viable choice for any customers who are looking for products and services in your field.
Radio Advertisement – The radio hasn’t lost its appeal and isn’t likely to do so for a very long time. Most car owners are more than happy to listen to their favourite channel for hours every day. The commercial ads during these shows are relentless and effective, and the great thing about radio is it’s relatively low cost. If compared to TV advertising radio is substantially cheaper and can reach comparably sized audiences.
Create an Event – A fantastic way to generate interest in a new business or product is to create a spectacular opening event. A local community might be the biggest customers for a start up business and the need to let everyone in your town or suburb know you exist can be effectively achieved by catching people’s attention over a day or weekend. Banners, flags, special offers, sales staff, on-site hosts, free food and snacks, are all a big draw. Many passersby will not be able to dismiss their curiosity about a new company in their area. If you can create a powerful charm offensive your business’s reputation will benefit greatly. The public love freebies, even small gestures like a free coffee or donut can have a lasting effect. Add to this a genuine smile and a little pleasant conversation, and you could be securing many future customers.
There are companies in Australia who can handle these types of events for you. Sydney based Gaston Event Management can create great opening days for any manner of commercial enterprise.